These
are some of my articles on Website strategy, Web site
marketing, online customer service, Web metrics,
traffic statistics and online communities. You're welcome to download or
reprint any of them,
as long as you include my copyright and byline at the
end of each piece.
Download a
free, easy to
use compilation of my
favourite articles, all
updated, with interactive links to recommended
resources.
Read or print at your leisure.
See where some of my articles have been published around the
'Net and review my case studies to see how I work with my clients and the results they have achieved..
If you'd like an article customized for your
publication, please contact
me.
Website Strategy Articles
Web Site Strategies That
Work!!
Use this strategy checklist to discover ways to maximize
the value of your
website.
"How Does Your Website Make
Me Feel?"
How well does your website connect with your visitors?
Significantly
enhance the response rates, sales and ROI of your web
investment by paying
attention to your human interactions on the 'net.
The Top Seven
Strategies for Website Success
Business owners and managers - take a fresh look at
your Website with these crucial strategies to
maximize your ROI in your online presence.
The Top Seven Ways to Tune
Up Your Web Site
My seven favourite and different! tips for
reviewing the effectiveness of your Web
site and marketing strategy.
Note: This article can be customized with
specific examples and tips for your organization or
industry. Versions have so far been created for
association executives, realtors, landscape designers,
retail florists, tax preparation professionals, CPA's,
ophthalmologists,
and assisted living facilities. Contact me to request an
article for your publication.
Growing Your Meeting
In CyberSpace
As more and more people search for business
information online, it
becomes increasingly imperative to have a compelling
Website that promotes and supports your
meetings, conferences and tradeshows.
Fair Measures
Corporation: A case study in online “thinking outside
the box”
A case study on creative thinking during a Web
site redesign that led the way to new products and
profits!
Prophesying Profit in
CyberSpace . . .
Strategic issues to consider in creating and
maintaining your Web site.
Back to top
Web Site Marketing Articles
Beyond the Search
Engines
Twenty three (and growing all the time!) tried
and proven ideas to promote your Web site, once you've
realized that there's more to life than search engines
;-)
Exposing Your
Expertise
Obtain targeted visitors to your Web site and gain
visibility and credibility by writing
and publishing articles on the internet.
Note: If you're interested in this, check out
"Article
Submission Sites" - a
membership site by Bonnie Jo Davis,
who does all my submissions. She gives step-by-step
instructions for your online
article campaign plus a large categorized with
description database of places
where you can pitch your writing.
Are Search Engines Worth It
Any More?
Should you be tearing your hair out over your search
engine positioning? What really matters when it comes
to search engine strategy and how much time and
emphasis should you place on them?
Outsourcing your Web
Marketing
Thinking about outsourcing your web marketing? How
do you choose a consultant and what can you expect
after the contract is signed?
PRofiting from
Publicity
Take advantage of the many opportunities that exist
for free or low cost online public relations.
Back to top
Customer Service Articles
Is your Online
Business Customer-Friendly?
Designing and operating your Web site with customer
service as a priority. Including some tips from the
owner of a very profitable site.
Back to top
Traffic Analysis Articles
Metrics
Matter!
Your web traffic reports offer unparalleled
opportunities to learn more about
your site visitors and their behavior. Are you
taking advantage of these
opportunities?
Using ClickTracks: Part
1: Getting Started (For Full Version Click Here)
Some helpful starting points and questions to have in
mind as you study your ClickTracks reports so you can
tease out the
most useful information.
Using ClickTracks:
Part 2: Labeling Options
Learn how to create specific reports in ClickTracks
to answer your questions on different visitor types
and behaviors.
Using ClickTracks:
Part 3: Evaluating Critical Pages
A guide to what ClickTracks can tell you about your
"must-see" and landing pages.
Mining for Gold. . . In
Your Web Traffic Logs
Optimize your marketing and strategic business plans
with some insight from your Web traffic log reports.
Beyond
"Hits"
Six steps to analyzing and profiting from web traffic
logs for non-profits and
associations.
Back to top
Online Communities Articles
Seven Steps to Building
Electronic Communities
This paper was written with Terry Grunwald, of the
North Carolina
Client & Community Center. Originally designed for
the nonprofit
environment, it contains some thought-provoking
material for all!
