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Or more importantly, how does it make your visitors feel?
When people think about the Internet, they think about technology. When people hear that I’m an eBusiness expert, they see me as a “techy type”. But the most intriguing aspect of an online business has nothing to do with technology. It’s about human connections, and how we can create these connections in a virtual environment. In the real world, we do this all the time. Everyone knows that “people buy emotionally, not intellectually.” Even when people think they're making a rational decision, powerful subconscious factors come into play. Antonio Damasio says we're all primarily "feeling machines who think". To sell effectively, we’re told to anticipate our customers’ needs, to demonstrate that we “feel their pain”, to respond to hidden clues in their body language and tone of voice.
So what happens when we create our Websites? How do we
acknowledge how our visitors might be feeling? How do we make
them feel listened to, understood and appreciated in this online
environment?
In fact, how do we make them feel like they're having a
real world conversation with a real person?
Are you failing to evoke the crucial emotions in your
visitors which can significantly enhance your response rates,
sales and ongoing return on investment?
Based on my extensive experience since 1995 with clients in a
wide range of industries, I've identified the key
emotions that you need to evoke in your visitors to
create and sustain a profitable relationship (and of
course,
I also have a pretty good idea of how to achieve these on your
site!)
I've developed an Assessment Tool to examine how
"emotionally connected" a Website is. My ideas will open
your eyes to a whole new
approach for acquiring and retaining online customers.
***This Service
Is Not Available Temporarily. Stay Tuned For Some Exciting
Changes***
Apply for my assessment and receive an easy
to read report
that rates your site against twenty criteria in critical
emotional areas, together with my brief comments and
suggestions for improvement.
Find out how your site affects:
You'll also receive an executive summary giving you
suggested priorities, so you don't have to make changes all at
once, and I highlight immediately implementable ideas that
won't all cost an arm and a leg ;-)
Apply for my assessment and receive a
roadmap that will take
your site to the next, more profitable level. Learn how to
leverage the powerful emotions that drive your
visitors' decision making. Get the benefit of valuable
feedback on your site from an independent, objective
expert!
***This Service
Is Not Available Temporarily. Stay Tuned For Some Exciting
Changes***
Interested in the concept, but not ready to purchase yet?
Would you like to stay in touch, hear more case studies and
practical examples, and benefit from my ongoing
research?
I'm presenting a series of free teleseminars, and preparing to
launch my "Emotionally Connected Websites" newsletter.
;-)
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