Sometimes I'm asked to help with the strategy for a brand
new
site. But since the Web's been around for a while now, more
often
I'm called in to help review the effectiveness of an
existing
site, and to recommend enhancements.
Wherever you are in the evolution of your Web site strategy,
I'll help to ensure that you're:
- identifying all of your current and potential
online
markets (these may be different from your traditional
audiences)
- making the best use of targeted promotional
techniques to attract high quality traffic
- providing appropriate and engaging content to
draw visitors deep into your site
- including compelling calls to action that generate
leads
and produce
results
- maximizing revenue-generating and cost-savings
opportunities to ensure optimum return on
investment
"I knew I had to hire you immediately . . .
Critical input we will utilize to renovate our current
corporate site . . ."
Tina Miller-Steinke, Universal Technical
Institute, Inc.
re
ad this client's full comments
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A typical in-depth review of your current site will:
- identify opportunities for further online revenue-
generating activities
- identify opportunities for improved or additional
functionality
- define points of sale or interaction where you could
increase conversion rates
- evaluate your current use of online marketing and
public
relations strategies
As a result of working with me, you'll have:
- a full understanding of the areas for recommended
improvements and the rationale for these
- a clear strategy and implementation plan for
enhancements
to your site which will maximize its effectiveness and
usability for all audiences
- a full understanding of your most effective online
marketing and public relations activities, as well as any
that
should be discontinued
- some starting benchmarks against which to measure
future success
“ . . . very helpful. You raised some issues that hadn't
occurred to us . . .”
Betsy Boyd-Flynn, American College of Rheumatology
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And of course, that leads to some great benefits!
- increased visitor engagement with the site
- increased revenue generated due to sales and
other
enquiries
- increased level of indirect benefits, such as
media
attention, search engine positioning, viral marketing
For a better idea of the results and ideas we can
generate together, check out some success stories from
my portfolio.
Or, find out more about the difference between my
services and those of many Web designers (which I'm not!)
Contact me to get started!
"I like your ideas very much and have a crystal
clear idea of the work I have to do."
Stuart
Slaughter, IntegratedFM, (United Kingdom)
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"We got every dollar's worth that we asked for! We now
have
a good sense of where to go with our Web strategy, and how
to
tackle the project."
Sharon Birkman Fink, Birkman International,
Inc.
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©2008 Philippa
Gamse