Emotionally
Connected
Websites!
Pick
My
Brain!
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 Website High Five Programs
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Maximize the ROI on your Internet presence with
business speaker and Web strategy expert, Philippa
Gamse!
"Not only did she provide a fast-paced,
information packed format but she engaged my audience
beautifully . . . "
Annie Jennings, Annie Jennings PR
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My programs are highly customized through a brief pre-event
survey asking participants about their burning
issues and questions. I also offer examples from
their responses with practical tips for improvement
(but always with a constructive approach!)
If you would like to see me speaking on stage visit The State of Nevada Governor's Conference on Tourism, scroll down the page and click on my name.
"So highly rated that she's coming back again . .
. managing to satisfy everyone in the room from the
CEO's to computer gurus to the marketing staff . . .
content rich and perfectly paced."
Betty Brock, CAE, Immediate Past TN SAE
Executive Director
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this
client's comments
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"Skillful impromptu 'pinch-hitting' for the
absentee presenter . . . instant problem-solving
response to a clear emergency . . . skill, confidence
and enthusiasm . . ."
Wilda G. Skroch, Manager, Education
Programs, American Society of Association
Executives
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this
client's comments
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 Leaky Boat Websites - and How To Prevent Them!
Even seemingly perfect Websites can be plagued by small, hard to find leaks in traffic. There's no obvious crisis to alert you, but these leaks can affect your credibility, sales, customer relationships, and therefore your bottom line.
Most of these problems can be found by careful analysis of your traffic reports. In this program, Philippa will show you how to find, fix and prevent traffic leaks. She'll take you step by step through some example reports and case studies, giving you a practical guide to keeping your Website
watertight!
You'll learn how to identify:
- The top five areas where leaks are most common.
- Subtle and not-so subtle red flags that can indicate leaks.
- Key criteria for evaluating the severity of the leaks and prioritizing action.
- Essential techniques for fixing and preventing these leaks in future.
"I enjoyed your session immensely! . .Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!"
Gazo Namoglu, CEO, Arris Systems, Inc.
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"This is a very practical presentation that will help members enhance their ability to sell their products better, attract talent better, and create an overall better impression of their company on the Internet. What I really liked was Philippa's strong marketing savvy combined with her technical
knowledge. She really gets how to focus your positioning statement, and then reinforce it. She is a perfect fit for these tough economic times when members want real take-aways from the meetings."
Phil Enscoe, TEC Chair, Wisconsin |
Contact me about this
program
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Website High Five Connections
To sell effectively in the 'real world', we're told to anticipate our customers' needs, to show that we "feel their pain", and to respond to hidden clues in their body language and tone of voice.
But many Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response, sales, customer retention and ongoing return on investment.
In this program, participants will learn:
- the five critical emotions for creating and sustaining profitable online relationships
- tools and techniques for making these emotional connections on any Website
- key tips to avoid destroying or diluting the connection
"As usual - you never disappoint! I just heard
your teleseminar about emotional connection - great
points."
Lisa Pemberton, HUMORx
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program
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Website High Five Strategies
"The best discussion I've seen on Web site
strategic development . . . exceptional ideas . . .
quantifiable answers . . ."
Glen
Fishler, CEO, Environmental and Occupational Risk
Management, Inc.
read this client's comments
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Over 80% of buyers looking for information on products and services are researching online. So how is your Website performing in attracting this lucrative traffic, and in generating quality leads for you? Could your site be losing business that you don't even know about?
No matter how large or small your business is, you'll benefit from this program. You'll pick up practical, immediately usable advice that will show:
- the key considerations for appropriate and compelling Internet presence
- opportunities for developing new online markets, services and products
- essential tools for evaluating the return on investment of your site
"Your presentation gave me 7 changes that I'll
make to the site. I got one each from the 7 questions
you posed. And by the way, your stage skills, as well
as presentation content, were exceptional."
F.M. "Mike" Babineaux, Babineaux Educational
Services and Training
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program
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Website High Five Marketing
"Philippa, if your intention was to get me excited about improving our Web site, you were successful."
Max Tucker, General Manager, Best Western
Big America
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The Internet is constantly changing, new online marketing tactics are appearing, and current ones are evolving. How do you know which are right for you, and set your budgets accordingly?
Come to this program to explore the most appropriate priorities and marketing activities for your business. You'll learn how to:
- define the key target markets for your Website
- develop content, copy and navigation to engage the visitor and create interaction
- promote the site in and beyond the search engines
- integrate appropriate and targeted e-mail marketing campaigns
- implement social media and other emerging online marketing tactics
"I enjoyed your seminar more than any other I attended for two specific reasons; content and presentation . . . I was able to put what I learned from you to work immediately upon my return to the office."
Pat Andrews, California Moving and Storage Association
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Website High Five Returns
Your Website visitor reports are a goldmine of information. They help you to refine your site, develop new products and services for your customers, and increase visitor response.
If you don't review these regularly, you're missing critical clues as to how user-friendly your site is, how effectively your message is reaching your visitors, and what needs they have that you aren't meeting.
In this program you'll learn how to:
- interpret the critical information in your Website visitor and search engine reports
- apply this in refining your Web and e-mail marketing and customer service
- use it to develop new strategies, products and services
"Thank you for the most informative session of the conference."
Daniel Benson, Golf Course Superintendents Association
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How "Emotionally Connected" is
your Web site?
Could you make your Web site more effective?
Take
an hour to Pick My Brain!
Have me speak at your
next meeting
Contact me for one-on-one consulting
Read my articles
;-) Recommend this site to a colleague
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©2008 Philippa
Gamse